Mastering Fashion Management
The fashion industry is dynamic, constantly evolving and worth billions worldwide: it’s no wonder that Fashion Business Management has come to occupy a central position within the Business School globally. This series meets the need for rigorous yet practical and accessible textbooks that cover the full spectrum of the fashion industry and its management.
Collectively, Mastering Fashion Management is a valuable resource for advanced undergraduate and postgraduate students of Fashion Management, helping them gain an in-depth understanding of contemporary concepts and the realities of practice across the entire fashion chain - from design development and product sourcing, to buying and merchandising, sustainability, and sales and marketing. Individually, each text provides essential reading for a core topic. A range of consistent pedagogical features are used throughout the texts, including international case studies, highlighting the practical importance of theoretical concepts.
Postgraduate students studying for a Masters in Fashion Management in particular will find each text invaluable reading, providing the knowledge and tools to approach a future career in fashion with confidence.