While easy to empirically document the explicit bias underlying authoritarian populism, most of the individuals animating the movement are driven by sentiments harder to detect, such as implicit bias and what is known as the colorblind ideology. Drawing from semi-structured interviews of Colorado (USA) residents (n = 71), the paper makes the following three contributions: presenting populism as something more than a homogenous entity; its qualitative empirical material on the implicit biases held among Trump supporters even in the face of observed minority poverty; and, finally, its specific angle on race politics, building on prior accounts that unpack authoritarian populism through racialized imaginaries.