Sport has taken on a more important role in the political realm. In the past, countries such as the Soviet Union and the German Democratic Republic linked the health of the state to its ability to perform successfully in the international sporting arena (Galeano, 2013; Kuper, 2006). In Spain, General Franco, military dictator from 1939 to 1975, used sport as a part of the state’s machinery. He used football to muster support, a sense of national identity, and nationalism from the Spaniards. While repressing the regional identities of the Basque Country and Catalonia (represented by the football clubs Athletic Bilbao and FC Barcelona, respectively), he used Real Madrid CF as a symbol of Spain. Hence, matches between Real Madrid CF and FC Barcelona have never been a mere game of football; they represent a game between “oppressor” and “oppressed” political groups, a match with the highest audience in the world, dubbed El Clásico. In 2012, Real Madrid CF cooperated with the Bank of Abu Dhabi and the royal family of the United Arab Emirates and, in the process, removed the ‘Christian’ cross from its club crest because the project targeted a Muslim region. This paper analyses the conflicting interests involved and how identities compete and are negotiated.