Cultural buildings play an important role in enhancing the image of a city as a tourist attraction. It is well known that museums, galleries, art centers, concert halls identified with the city have created a part of cultural revitalisation strategies. Museums also illustrate the evolution of architecture and an accelerated transformation of trends in architecture, and are often planned to be generators of the urban development. Taking care of the development of the city and how city’s cultural identity evolves is a sign of respect to the built cultural heritage, so that it presents the distinctive aspects that clarify its uniqueness, distinguishing it from any other city. Creation of such cultural responsible (museum) architecture would contribute to defining architectural processes, if we aim to build or preserve buildings, which respect the past and open new visions of the space for the future. Such processes are very sensitive, since in this age of cultural transformation they may become irreversible and result in losing the cultural identity. In this paper we will focus on the catalytic architectural proposals for the reconstruction and conservation of the History Museum, ‘the people’s museum’, in Sarajevo, Bosnia and Herzegovina.