The effect of international agreements is only as good as the implementation of their global aims on the national and local level, and the extent to which this is done effectively, efficiently and equitably. Conventions must ultimately manifest themselves in changes to products and production practices, but also in changes to environmentally relevant attitudes, values and patterns of behaviour, in other words, to lifestyles in general. These types of implementation can initially be launched through laws or economic measures with immediate effect, but also by means of strategies for raising awareness over the longer term. Such strategies include public discourse, round tables or environmental education programmes geared to different target groups.