A contract may be well formed, containing all the necessary elements to make it valid, but could still be unfair because of something in its formation. What if, for example, a person was encouraged into a contract because someone lied before it was made? A person who has been misled by this may well have bought items which are not satisfactory, just as they would have done had there been a misleading term within the contract, so a remedy for this situation may be just as important to the injured party as a remedy for breach of contract.