More challenging, however, is to create the kind of change that involves not just outward compliance but also an inner endorsement and valuing of the ac-

tivity. More than compliance per se, the goals of parents are often to have their children take on the responsibility for their own behavior and value the activity themselves. Parents do not want to have to offer a reward for room cleaning, for example, but prefer that children initiate and follow through on their own. Parents may want their children to want to clean their rooms, to help someone else because children think it is the right thing to do-rather than because they will get in trouble for not doing it-or to behave according to societal standards when no one is looking. After all, one of the goals of socialization is to have a child who is not simply compliant but one who embodies values consistent with the culture and family. As I have discussed, facilitating interest as well as curious and creative behavior is also desirable, as is creating a strong and intimate parent-child relationship.