Love is regarded as one of the most exciting and pleasant experiences in life. Love is thought to fill one’s life with purpose and meaning, and American society embraced love as one of its core values. A study of love and relationships expanded greatly in the last decade. Despite some difficulty in studying these phenomena, researchers are emphasizing the importance of understanding and studying love and relationships. How ever, relationships that fail to form is a category that can easily get lost. Most of the literature on love focuses on the individual in love and on cognitions, emotions, and behaviors that go along with love. This emphasis misses the interpersonal context of love that comes into focus in times when only one person is in love, as in unrequited love. Thus, studying unrequited love means overcoming a limitation of taking only the individual approach to love.