The second chapter of this book provides the reader an opportunity to gain an understanding of the various concepts of social responsibility inherent to sport marketing. In connection to the introductory concepts presented in the opening chapter, readers will be introduced to social responsibility through the various dimensions, including economic, legal, philanthropic, and ethical concepts. Readers will gain an appreciation of the various concepts inherent to each dimension of social responsibility in terms of application within sport marketing theory and practice. In addition, they will recognize the influence of ethics across multiple applications of sport marketing, as well as evaluate the role of social responsibility and ethics in the implementation of strategic planning in sport marketing.