In April 1893 a socialist weekly, The Coming Nation, began to appear in Greensburg, Indiana. Its editor was Julius A. Wayland, 1 who aimed at attracting working-class people to socialist ideas through popular journalism. The weekly was a success and gained a fairly wide readership. Within six months it had reached a circulation of 13,000 and could therefore exist without commercial advertisements. Early in 1894 Wayland came up with an idea that would raise his sales and expand his circulation and concomitantly would enable people to come into contact with socialist ideas, and perhaps even realize them. He published his plan in his weekly, under the title “A Co-operative Village.” 2