Shift the information flows of the system by tirelessly communicating the need, vision and strategies for achieving sustainability

Ben was intrigued about the new programme he had heard about. A task force had been organised to look at how the company managed environmental and labour issues. It was about time, thought Ben. The issues had caused problems for years. Pollution controls were costing millions of dollars and labour strife constantly slowed production. As a senior manager in the marketing department of a major US electronics manufacturing company, he also knew that customers were asking about the firm’s environmental practices.