ABSTRACT
Changing our definition of wealth to one that encompasses wellbeing beyond financial and material goods, as discussed in Chapter 2, means that a serious rethinking of capitalism and its goals is in order. The enterprises that we find in SEE Change implicitly, and sometimes explicitly, understand this shift by incorporating multiple-bottom-line goals—what is sometimes called environmental, social and governance (ESG) goals—into their mission, purpose, values, strategies and operating practices. In this chapter we will explore some elements of the emergence of what we call SEE Change—the change to a sustainable enterprise economy—and begin thinking through some of the implications for capitalism itself.
