By May 2008, it was clear to me that this evolutionary concept of Web 2.0 held many lessons for sustainable business. I published my initial thoughts in a short article online entitled ‘CSR 2.0: The new era of corporate sustainability and responsibility’, in which I said that:

the field of what is variously known as CSR, sustainability, corporate citizenship and business ethics is ushering in a new era in the relationship between business and society. Simply put, we are shifting from the old concept of CSR – the classic notion of Corporate Social Responsibility, which I call CSR 1.0 – to a new, integrated conception – CSR 2.0, which can be more accurately labelled Corporate Sustainability and Responsibility.