IN EARLY 2008, after going to nag Electronic Data Systems's (EDS) Vice President of the Europe Middle East & Africa (EMEA) region about the fact that we didn't appear to be doing anything about sustainability, I was told to go and make something happen. No team, no budget, no promotion, but two clear goals: 1) to take cost and environmental impact out of the business operations in the calendar year, and 2) to make sure that sustainability, and my involvement in bids, directly contributed to signing outsourcing deals.