Measurement (quantification or qualification), and evaluation (assigning value) are essential in being wise consumers and good professionals. We use measurement and evaluation most days, so the better our skills, the better our outcomes. Measures can be objective or subjective and can be norm-referenced or criterion-referenced. Measures can also be continuous or discrete. We make personal measurements and evaluations in finance, and as professionals we measure and evaluate to help humanity. Study hard, you will use this knowledge of measurement and evaluation in your personal and professional life.