During the first session of cognitive behavioural coaching (CBC), it’s important for the coach to orient the coachee to their cognitive appraisals of events and associated emotional and behavioural reactions rather than engage in extended discussions about these events; in other words, to teach the cognitive model. Too much discussion about events can create the impression that events alone caused the coachee’s reactions. The coach’s judgement can determine the best time or moment to introduce the model. For example, the coachee might attend the first session late and say they’re worried about their unpunctuality.