This introduction opens by stressing the importance of choosing carefully when signing on to produce a short film. What are the qualities that define an original and compelling script? Particular weight is given to identifying an audience for a movie—and to understanding how viewers’ expectations for shorts differ from those they bring to feature productions. It is also essential that a producer enters into a project with a clear grasp of the job that needs to be done. How will decision-making and ownership of the project be shared between the producer and director? Strategies are proposed for clearly defining this relationship. The chapter closes by explaining how the film Shoebox Redhead will serve as a case study throughout the book and gives some tips on software used by professional producers.