This chapter looks at the real effects of digital technology on personal lives and data privacy. It examines whether or not privacy is a basic human right, and considers the role of companies, governments and individuals in balancing the personal and practical need for connectivity with the personal and practical need for privacy. Governments’ use of surveillance of citizens is explored, as are the responsibilities of lawmakers, governments and media companies to protect citizen privacy. Terms discussed include: privacy, repurposed content, blockchain, algorithm, data brokers, cookies, biometrics, encryption and phishing. The author discusses how surveillance affects journalism and freedom of the press. Technical tools and tips for protecting one’s personal information are shared in light of user efficacy and control as essential to media literacy.