The health benefits to people who stop smoking include lower risk of cancer, coronary heart disease, lower risk of adverse reproductive outcomes, and increased life expectancy. 1 Smoking cessation policies run a wide range, including subsidies or rewards for not smoking or for treatment, education, counseling (quit lines) and the provision of anti-smoking drugs (for example nicotine replacement therapies). While governments historically have been involved in smoking cessation initiatives, escalating insurance costs have more recently prompted private firms to also promote smoking control among their own employees. The importance of smoking cessation policies as an integral part of comprehensive strategies to reduce tobacco use has also been recognized by international bodies such as the World Health Organization. 2