ABSTRACT

This chapter continues to focus on NSSA. It further substantiates the argument that a broad range of sporting actors exhibit functions once reserved for MFAs and their officially accredited diplomats. In doing so, this chapter adds more theory and empirical data to the concept, charts more layers, nodes and network in the international society of sport, and demonstrates that NSSAs are vital to realising the sort of ideal, Mandela-type vision of sport as the key driver of globalisation, integration and human security. It applies Hedley Bull’s core diplomatic function of communication to NSSA (Bull 1977, 173).