ABSTRACT

John Bull had been founded in 1906 by Horatio Bottomley (1860–1933), an MP, an editor, journalist, financier and ultimately a confidence man who was imprisoned in the early 1920s for financial fraud. The magazine was patriotic in nature, and after Bottomley’s imprisonment it was run as part of Odhams Press Ltd. Bottomley was sacked as editor. Initially sales plummeted but recovered by the mid-1920s. The paper was noted as being popular with schoolboys and girls in their teenage years in A. J. Jenkinson’s 1940 survey (see introduction) as it was a sensational paper that captured the attention of the young mind. It was also popular with working-class adults. This extract from the paper was written by A. G. Gardiner (1865–1946), a newspaper editor (the Daily News, owned by George Cadbury) and author of books with titles such as The Life of George Cadbury (1923) and John Benn and the Progressive Movement (1925). India achieved a measure of self-government in 1933 as a result of the Government of India Act. Gardiner realised the inevitability of this, but suggested it was better that India remained within the Commonwealth.