In the February 1936 issue of the American Journal of Public Health, Dr. Iago Galdston of the New York Academy of Medicine likened health education to an art form. As he explained,

In all crafts and arts – and health education may be considered such – effectiveness calls for a knowledge of the nature and competencies of the tools, an appreciation of the character of the design, and an understanding of the quality of the material to be fashioned. 1