The study of the BBC Casualty programme (discussed in chapter 6) had a second dimension. This was to analyse audience responses to another story­ line in the same episode, which involved a minor head injury. One rationale for this part of the study was to investigate an apparent actual ‘real-life’ increase in the use of Accident & Emergency (A&E) departments for condi­ tions which did not require emergency treatment. This increase in what is seen as inappropriate attendance by health researchers has been consistent over several years (Butler, 1994 and Milner, 1988).