Innovation is highly dependent on knowledge building and on the creation of new knowledge in particular. Innovation is fueled by many sources, such as unexpected occurrences, process needs, changes in industry and/or market structures, demographics, even changes in perception or mood or meaning. Knowledge building refers to the process of creating new cognitive outcomes as a result of common goals, group discussions, and syntheses of ideas. In order to provide value to the customers, knowledge in the context of innovation needs to be organized, captured, and shared. Making connections with existing knowledge to create something that adds unique value is essential. Conventional thinking about knowledge focuses on what is rather than what might be. Developed by Carl Bereiter and Marlene Scardamalia, knowledge-building theory outlines what a community of learners needs to accomplish in order to create knowledge. Knowledge building fuels the cultural capital of society, resulting in innovation and entrepreneurship.