This chapter analyzes that how the global economy has changed and how Japan positions itself in that new economy. The economies of East Asia are currently at the center of world economic growth, while the pace of globalization is accelerating in the region. In light of Japan's recessionary economy, double-income couples would be of great benefit. In order to achieve that goal, companies have to create the incentive and the necessity for both to work. In Japan, the neoliberal economy broke old framework and some women took this as an opportunity to develop their careers. Neoliberalism is a governing technology employed by individuals to gain self-capitalizing knowledge and develop competitive market practices. With the collapse of the lifetime employment system in Japan and with more and more women pursuing careers, women are increasingly building economic capital. In Asia, the common goal is to raise an enterprising spirit in individuals, improving their capacity to make rational choices in competitive global economy.