This chapter introduces the leadership coaching approach, where the coach begins with a task for the leader to consider their ideas about bravery in relation to leadership. It is aimed first and foremost at facilitating leaders to make braver decisions and position themselves successfully within their organization. The chapter provided examples of how the coach can help leaders analyze their pulling factors. It argues that heightened awareness of personal power which explores psychological capital and allows leaders to consider professional goals, values wider family, societal and environmental concerns. Coaching is about the client agenda and if the client does not want to focus on taking brave action, but is stuck on the issue or is focused in a more individualistic paradigm of profit and efficiency, it may be that the coach pays no heed to bravery at all, or, if the individualistic concerns are rooted in the ego, a coach may even decide to disengage.