ABSTRACT
The socio-political and economic oppression of Blacks across the nation in the 1960s got the attention of the U.S. government, which called for a better understanding and remedy to the conditions fueling racial unrest in North America by initiating the Kerner Commission Report. Television news viewers are increasingly tuning out of the traditional corporate media outlets and tuning in to the global news market. Network news organizations that divest from the notion of Whiteness as the standard will produce a ripple effect. Marginalized journalists who come to the newsroom working harder than everyone else should be recognized and promoted for their innovation and the resources they bring to the table. Population parity assumes a monolithic viewer market and acts as justification for placing Black journalists in particular positions and markets. Global multimedia platforms have rendered White North American news media 'an island speck in an ocean of color'.
