A decision to emphasize environmental causes of medical conditions would cut into profits by forcing corporations to reduce the emission of known environmental toxins. Most contemporary genetic researchers believe that both genetic and environmental factors are necessary for the development of behavioral characteristics, psychiatric disorders, and common medical conditions and many believe that environmental factors are important. Even in the case of medical disorders, for which social and dietary causes are well known, a great deal of research attention continues to be focused on genetics. Current research attention remains focused on genetics, despite decades of fruitless gene finding efforts in areas such as, schizophrenia, bipolar disorder, autism, ADHD, cognitive ability, and political behavior is based on the ideology of genetic determinism. Dr. Skeptic came out with a book entitled Not in the Wood Cells, where he made a strong case that arsonability studies, which included the house-pair method, contained numerous flaws and implausible assumptions.