It is clear that female tourists are present in a range of sexualized venues in both the Netherlands and Thailand, and while following chapters will explore empirical data related to women’s visual consumption of sexual space, place, and experience, this chapter will argue that desire for this type of experience is produced at an international level. The history of prostitution in both the Netherlands and Thailand have influenced the ways in which sex tourism and the sex industry are now seen as ‘authentic’ national markers, and relate to what Urry (2002) would call a ‘place-myth’.