ABSTRACT
INTRODUCTION It is almost a truism to say that the practice of international business (IB) is only as successful as the human and physical resources available to the practitioners and the way in which these are procured, organized and translated into marketable products. Likewise, the effectiveness of our scholastic efforts to study and teach international business is entirely dependent on our capability to marshal and organize the necessary human and other assets so as to supply a range of end products which are acceptable to the academic community of which we are part, our paymasters and the main purchasers of our products, viz., the business community. Of course, the determinants of success of the practice and study of IB are interrelated; and, in our particular pursuit for excellence, there is no unique or sure-fire recipe for success.
