Emotions are mobile, fluid, touching bodies and places. This makes it difficult to pin down what we feel, as well as find the right emotion-label to express or represent subjective emotional experiences (Richards, 2005). However important representation might be in analysing emotions (Gouk & Hills, 2005), we are reminded that we have insufficient cultural-theoretical vocabulary specific to emotion and affect (Massumi, 2002a). Tourist encounters are mediated through feelings and emotions. Likewise emotions and feelings, with their specific cultural dimensions, can be accessed when travelling. Subjective emotional experiences, resistant as they may be to representation and verbal expression, refer to people’s feelings and emotions for one another, and for places, spaces and objects.