The previous chapter took a general look at hipsters and bogans, outlining the variety of ways they are invoked in the media. I described the attributes ‘stuck’ to them (Rossiter 2013, Ahmed 2004) and proposed that it is theoretically and methodologically useful to think of them as ‘figures’, drawing on Tyler (2013). This chapter presents two case studies in the modality of struggle over meaning in the field of representation: news media and the opinions of the Commentariat, and forms of popular culture that use the figures to parody and satirise contemporary cultural customs, social relations and social change. Two inter-related theses act as the background to the rest of the analysis that follows.