ABSTRACT
So, amidst all the numbers, how do we ensure that we keep people in our hearts?
Happily, this motivational imperative coincides with a journalistic imperative: get quotes into every business story. They may be illustrative, they may be professionally interpretive, they may be questionable advocacy or spin, they may be quite personal, they may even be irrational, but talk to people and get at least some of their words into your story, every story. So let’s look at several types of people you might interview and how they might fit into your stories.
