ABSTRACT
Ensuring the acceptance among stakeholders of learning analytics may require transparency and the obtaining of consent – telling users about what is going on and ensuring that it is acceptable to them. These issues should be considered from an ethical perspective but are also required by law in many countries. This chapter examines why learning analytics processes should be carried out transparently and discusses issues around obtaining consent for the collection of personal data and the carrying out of interventions based on the analysis of that data.
