In 1962, a group of doctors at a hospital in Phoenix, Arizona, were brainstorming ways to increase early childhood literacy and parent-child interactions among their patients. One doctor had the idea of distributing children’s books to their patients during checkups, accompanied by advice to the parents about the importance of reading aloud to their children. From this modest beginning, ReadNow developed into a national, nonprofit organization that distributes books and early literacy guidance to more than 2.5 million children and their families. ReadNow has offices all over the United States and is currently supported in part through a grant from the U.S. Department of Education.