In July 2008, the United States Department of Agriculture (USDA) announced that it would make public the names of retail stores that received tainted products. Coming soon a er the Hallmark/Westland Meat Packing Co. recalled 143 million lbs of meat, then the largest meat recall in United States history, the USDA’s plan was to name retail stores only when there was a good chance a person would become ill or die by consuming the meat or poultry product – socalled Class I recalls. Other recall classes, in which there was little or no chance of illness, would not be covered. Richard Raymond, the agriculture undersecretary who oversaw the USDA’s Food Safety and Inspection Service, noted: ‘We need this rule to reinstall con dence in the American public that we are in control here’.1