ABSTRACT
After reading this chapter you should be able to:
Understand an MNC's options for exporting to and from emerging markets.
Know how MNCs use licensing and franchising to enter foreign markets.
Understand when and how companies use international strategic alliances in emerging markets.
Know the differences between equity joint ventures and cooperative alliances.
Appreciate the benefits and potential risks of FDI as an entry strategy.
Choose an appropriate entry strategy based on the strengths and weaknesses of each approach and the needs of the MNC.
Understand the relationship between multinational strategies and entry strategies.
