ABSTRACT

During the 1990s, it became popular to write profiles about the CEOs of major corporations, treating them like movie stars or rock icons. The business media lauded the exploits of Microsoft’s Bill Gates, GE’s Jack Welch and Coca-Cola’s Roberto Goizueta, to name a few. Many CEOs received the credit for the companies’ successes, even though they oversaw operations with thousands of employees who contributed to the companies’ positions as industry leaders. The coverage was perhaps a bit over the top. Certainly, it was not nearly as critical as it should have been. We now see business reporters taking a harder look at the successes and failures of CEOs in running their companies.