ABSTRACT
In the next few chapters we examine the ways musicking helps movements with the critical tasks of attracting members and supporters, inducing (and later maintaining) some kind of allegiance from them, and making it easier or more compelling for them to engage in actions when necessary. In the real world, of course, these aren’t discrete stages but more or less interwoven. But here, to explore them more fully, we’ve divided these tasks up as (1) education; (2) conversion and recruitment; (3) mobilization; and (4) several related tasks we group as “serving the committed,” which, although last in a chronological sense, are the most straightforward and widely recognized-and so we’ll begin there.
