ABSTRACT
The study of grotesque transparency leaves us with a series of theoretical and practical lessons. As stated at the beginning of this book, analysing what can be considered extreme or exceptional (and in this case, less and less exceptional) can give us insights into how organizations communicate and the way they are inserted in broader social, political, and cultural processes. Grotesque transparency is a transversal and universal strategic orientation that reveals both changes and atavisms in public communication.
