The West has a long history of elites promoting the idea that the higher and more reliable form of knowledge is encoded in print, and now in data. Printed rules served in the past to protect civil liberties from the emotional upheavals prompted by the heat of rumor, journalism, and now the Internet. Recognizing the central role of differences that make a difference in the information pathways of both environmental and cultural ecologies is another way of emphasizing that there are no fixed, unchanging things. Dated and surface account is lost sight of because print and data introduce a different way of representing reality. The difference is that the metaphorical language, and the mythopoetic narratives that provide the basic interpretative and moral frameworks, encode the accumulated experience of having learned about the ecology of lived relationships over hundredseven thousands of years.