Neoliberalism isn’t working but carries on regardless. A society and its institutions modelled on market logics and imperatives has produced system crisis and has lost widespread popular support. To account for neoliberalism’s continuing grip, we must submit this project to ideology critique and Max Horkheimer offers some relevant insights into what this requires. Ideology critique needs to come up with a competing measure of progress, and it has to demonstrate why this ought to be the standard and it needs to expose the means by which this alternative is blocked. This introductory chapter suggests that the normativity that underpins a social democratic project is best placed to prosecute these key tasks in a neoliberal and historicizing age.