In the world of industrial reasoning around risk, we face a clash of languages on two levels. The first is certainly philosophical. As we observe this discipline in modern organisations, we can detect an addiction to the use of scientific framing. It is easy to see this because our risk activities are not described as journalistic or phenomenological pursuits – the language of wisdom sharing. Rather, they are almost always described as assessment, evaluation or analysis activities – the language of scientific measurement. Of course, it remains possible that we may be using the latter language to add more credibility to behaviours which are really about the former.