These are three good questions that any author should deeply consider when writing a book. For they are very much questions that you, the potential reader, will ask when picking up a book in a bookshop or clicking onto it on a website. So let me answer these questions:

1. This book is about the opportunities and means for professional services firms to employ innovation to make them more competitive. It draws on both academic thinking and practical experience (including my innovation consulting with professional service firms over the last decade) to provide a practical guide for planning, implementing and sustaining innovation in professional service firms.