Every idea follows a journey of its own. Many will go nowhere – their early promise quickly fading away once subjected to detailed scrutiny of their potential benefits and the cost and risk in developing them. Some will pass this scrutiny and go on to be developed and implemented to achieve a reality in a new way of working, a new product or a new strategy, and bring some additional value to the business. Very few will yield a major improvement in business value – that is the nature of innovation. It is the role of the innovation process to help in generating ideas, to sift them objectively through the mesh of business requirements and risk assessment and to select and develop the best and deliver value from them.