The tensions between politicisation and marketisation have consequences for social interaction on institutional, organisational and individual levels. On all three levels individualisation can be described as ‘organised’, as social interaction becomes subject to systemic rationalisation. In addition, what characterises socalled network societies is the decentralised self-referential production, processing and distribution of knowledge on the basis of science and technology. Above all, the economic control of access to knowledge leads to the development of an access economy. This not only deepens the ambiguity between politicisation and marketisation, but establishes networks as an organising principle that shifts the responsibility for integration to individuals.