ABSTRACT

Individualisation always depends on social structures and organisations. What kind of individualisation develops in a hyper-differentiated society characterised not only by a proliferation of ambiguities, but by an increasing marketisation and corporatisation of the state and society? Hyper-differentiation and the resulting sense of liberation and agony of choice not only brings the boundaries between systemic and normative spheres of society to the fore, but shifts the responsibility to deal with those boundaries on to individuals. Yet in real life this is hardly a clearcut demarcation. In those terms two analytical dimensions of individualisation can be differentiated: structural individualisation and normative individualisation.