When negotiating rights to a product or to individual assets, the best starting position is to include every conceivable format-print and electronic, known and unknown. If a publisher is absolutely certain that it is interested in one format only and cannot anticipate publishing in any additional formats, it might be satisfied with having limited rights. This strategy assumes that it will save money by acquiring rights for a narrowly defined market or specific format. But if the publisher plans on making the product available in more than one format or language sometime in the future, then the objective should be to obtain broad rights to cover as many use cases as possible.