The primary business of international publishing is the buying and selling of content in one form or another. Beyond making their sales forecasts from their own markets, publishers who have developed a sizable list of publications should consider leveraging the investments that they have made by establishing a relationship with a company to license or distribute their content in another market. It is possible for a publisher in one market to partner with a publisher in another market that might actually be interested in licensing an entire backlist of titles as well as a forward publishing plan. At the same time, publishers can supplement their existing portfolio quickly (or even start a new product line) without heavily investing in developing new products from the ground up by licensing products from a publisher with complementary product lines.