ABSTRACT

On the basis of the analysis of the ethical obligations in relation to the company’s internal stakeholders, we will now turn to the relationship with the external stakeholders, such as consumers, communities, and the general public, from the perspective of cosmopolitan business ethics. Ethics toward consumers is built on trust and social responsibility. In an era of globalization and communication, legitimate public relations become particularly important, and the company’s ethical accounting and supplementary reports are an important dimension of the effort to establish good public relations and manage corporate legitimacy in society.